The Metric on Fire Blog

Advanced CRO talk, zeroed in on the Shopify ecosystem.
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August 12, 2025
Turning Customer Research Into Winning Stores: A Quick Start Guide
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August 4, 2025
Why Use the Intra-Site Funnel to Solve Your Store’s Conversion Rate Problems
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July 24, 2025
Are You Doing Collection Pages Right?
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Quantitative
July 18, 2025
The Definitive Guide to the Intra-Site Funnel
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Quantitative
July 17, 2025
Your Homepage Is NOT Your Front Door
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Qualitative
June 6, 2025
Four Places Your Store Can Proactively Address User Anxieties
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Quantitative
May 22, 2025
How Global Site Metrics Lead to Wasted Effort
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A/B Testing
May 15, 2025
Delete Something on Your PDP
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