CRO Strategy Call: Expert Conversion Optimization Consultation
Human
Obsessed
CRO
Important Disclaimer: Results and recommendations discussed during strategy calls are based on preliminary analysis and may change upon deeper investigation. Past client performance does not guarantee future results. All ROI projections are estimates based on historical data and may not reflect your specific outcomes.
Most CRO agencies provide generic audits with limited follow-through.
We invest an hours analyzing your actual data, identifying your biggest conversion bottleneck, and explaining exactly what we'd tackle first.
No generic recommendations. No templated playbook. Honest insights about where you're potentially losing revenue and what it would take to address it.
Consultation Disclaimer: The strategy call provides preliminary assessment only. Actual engagement scope, pricing, and projected outcomes will be detailed in a formal proposal. We reserve the right to decline engagements where we don't believe we can deliver meaningful ROI.
What is a CRO Strategy Call?
Understanding Your Conversion Optimization Consultation
A CRO strategy call is a working session where we examine your conversion funnel, identify where visitors are abandoning, and analyze why. We review your revenue, traffic patterns, and transaction data to understand what improvements may be achievable.
By the call's conclusion, you'll understand:
- Your Metric on Fire (the biggest bottleneck in your funnel)
- What's potentially causing abandonment at that point
- What we'd test first and why
- What kind of ROI you might realistically expect
You'll receive actionable insights regardless of whether you engage our services.
Who This CRO Consultation is For
Our CRO strategy calls are designed for specific business profiles.
They're specifically for Shopify and ecommerce brands generating at least $250,000/month in revenue. Below that threshold, traffic volume typically doesn't support the statistical requirements for professional CRO investment.
You're likely a good fit if:
- You're generating $250K+/month in revenue (ideally $1M+)
- You have adequate traffic for meaningful A/B testing
- You're the decision-maker or directly involved in growth strategy
- You're ready to invest in systematic conversion optimization
You're probably not ready if you're still establishing product-market fit or struggling to drive consistent traffic.
What to Expect During Your CRO Consultation
Consultation Scope Disclaimer: The strategy call provides preliminary analysis based on limited data review during a 45-60 minute session. Recommendations are subject to change upon deeper investigation. This is not a comprehensive audit and should not be relied upon as the sole basis for major business decisions.
Metric on Fire Identification
The first objective is identifying your Metric on Fire.
That's the funnel point where visitors abandon at unusually high rates. The location where intervention would likely have the most significant bottom-line impact.
For some stores, it's product page to add-to-cart rate. For others, it's cart abandonment or checkout completion. For subscription businesses, it might be trial-to-paid conversion.
We don't attempt to optimize everything simultaneously. We identify the highest-priority bottleneck, then develop a strategy to address it.
Funnel Analysis and Drop-Off Points
During the call, we'll examine your complete conversion funnel together.
We're analyzing where traffic enters, how it navigates your site, and-most importantly-where it disappears. We want to understand not just the metrics, but the behavioral drivers behind them.
Why are visitors bouncing from product pages? Why are they abandoning carts? Why aren't they completing checkout?
This extends beyond reviewing Google Analytics dashboards. It requires investigative analysis.
Revenue and Traffic Assessment
We need to understand your metrics to provide realistic expectations.
What's your monthly revenue? What traffic volume are you receiving? How many transactions per day? What's your current conversion rate?
These numbers inform how aggressively we can test, how quickly we can achieve statistical significance, and what kind of ROI is realistically achievable.
A $300K/month store requires a different strategic approach than a $3M/month operation. Both conversations are valuable, but they're fundamentally different.
Customized Conversion Optimization Roadmap
By the call's conclusion, you'll see what a potential 90-day roadmap would look like for your store.
Not a generic template. A specific, customized plan based on your Metric on Fire and what we learned about your funnel.
We'll explain what research we'd conduct first, what tests we'd prioritize, and the reasoning behind our approach. You'll understand the strategic logic, not just receive a task list.
Is Your Store Ready for a CRO Strategy Call?
Revenue Requirements: $250,000/Month Minimum
Revenue Threshold Disclaimer: The $250,000/month minimum is based on our experience achieving statistical validity for A/B testing within reasonable timeframes. This threshold is not an absolute rule and individual circumstances vary. Some businesses below this threshold may still benefit from CRO depending on their specific traffic patterns, conversion rates, and transaction volumes. This threshold applies specifically to our methodology and service model.
The practical reality: if you're generating less than $250,000/month in revenue, professional CRO typically doesn't deliver sufficient ROI to justify the investment timeline.
This doesn't diminish your business's value or suggest you can't improve conversions. At lower revenue levels, you're typically better served investing resources in other business areas.
Focus on driving more traffic. Solidify your product-market fit. Address obvious conversion issues internally. Reach that $250K/month threshold, then reconsider.
Once you're consistently at or above $250K/month, CRO often becomes one of the highest-ROI investments available.
Traffic and Transaction Volume Considerations
Revenue is one threshold. Traffic and transaction volume represent another.
A/B testing requires statistical significance. That means you need sufficient transactions to confidently determine "this version performed better than that version."
With 20 orders daily, tests require extended timeframes. With 200 orders daily, we can iterate rapidly.
During the strategy call, we'll review your traffic and transaction data to determine realistic timelines. Sometimes a store at $250K/month doesn't yet have adequate transaction volume. We'll communicate that honestly.
The $1,000,000/Month Opportunity
Once you cross $1,000,000/month in revenue, CRO's value proposition becomes mathematically hard to ignore.
At this level, even conservative conversion improvements translate to substantial revenue. A 10% lift generates an additional $1.2M annually.
What Happens After Your Conversion Optimization Consultation
Custom CRO Strategy Proposal
If we determine mutual fit after the call, we'll create a detailed proposal specifically for your store.
This isn't a template document. It's a custom 90-day roadmap based on your Metric on Fire and insights from our consultation.
You'll see exactly what research methods we'd deploy, what tests we'd prioritize, what timeline is realistic, and what it would cost.
No surprises. No vague promises. Clear strategic direction.
Expected ROI Projections
ROI Disclaimer: All ROI projections are estimates based on historical client performance. Individual results vary significantly based on multiple factors including traffic volume, existing conversion rates, market conditions, competitive dynamics, and implementation quality. These projections should not be considered guarantees.
We'll provide conservative ROI estimates based on your current metrics.
Our client portfolio averages 5-7:1 ROI over 12-month periods. Our higher performance reflects selective engagement criteria, research-intensive methodology (80% research allocation vs. typical 20%), and strategic focus on businesses with documented optimization opportunities.
Your specific situation might project higher or lower depending on your current conversion rate and available improvement opportunities.
We'll communicate honestly. If we don't believe we can deliver meaningful ROI, we'll tell you directly. We're building long-term relationships, not closing every prospective engagement.
Performance disclaimer: Our 5-7:1 returns reflect work with established ecommerce operations exceeding $250K monthly revenue. Individual results vary based on traffic volume, existing conversion baselines, market dynamics, and implementation consistency. Past performance does not guarantee future results.
90-Day Roadmap Overview
Timeline Disclaimer: The 90-day timeline represents our standard target based on typical client scenarios. Actual timelines may vary based on your specific traffic volume, technical implementation requirements, stakeholder approval processes, and unforeseen challenges. ROI positive status within 90 days is a goal, not a guarantee.
Our proposals focus on the first 90 days because that's when you'll see whether the methodology is working.
We target ROI positive performance by day 90. That means additional revenue from improvements exceeds your investment. From there, results typically compound as validated improvements stack multiplicatively.
The 90-day roadmap details exactly what we'd tackle in months 1, 2, and 3. What research happens when. What tests get prioritized. What milestones to expect.
Next Steps and Timeline
If you want to proceed, excellent. If you need time to review or consult your team, equally acceptable.
There's no pressure. No artificial urgency tactics.
Most clients take one to two weeks to review proposals and make decisions. Some take longer. Some are ready to start immediately. All timeframes work.
The Enavi CRO Consultation Approach
Human-Focused, Not Just Technical Fixes
During your strategy call, you'll notice we emphasize understanding your customers as people.
That's intentional.
Most CRO agencies focus on tactics: "test this button color," "try this headline." We focus on understanding why your customers behave the way they do.
What concerns them? What information are they missing? What's preventing them from trusting you enough to purchase?
Technical fixes are straightforward. Understanding human behavior is challenging. But it's also where meaningful revenue impact originates.
80% Research, 20% Testing Methodology
You'll hear us reference the 80/20 allocation consistently.
80% of our effort goes into research. Actually understanding your customers through interviews, surveys, session recordings, support tickets, and more.
Only 20% goes to A/B testing. Because we've conducted systematic research, our test win rates typically exceed industry averages.
We're not hypothesizing what might work. We're addressing problems your customers have already articulated.
Focus on Your Metric on Fire
The entire strategy call centers on identifying your Metric on Fire.
We don't believe in attempting to optimize everything simultaneously. That typically produces mediocre results across the board instead of breakthrough results where they matter most.
We identify the biggest bottleneck in your funnel, focus systematically on addressing it, then advance to the next priority.
This focused approach is why we can target ROI within 90 days rather than requesting you wait a year.
11+ Customer Research Methods Explained
Research Methods Disclaimer: Not all research methods are appropriate or feasible for every client engagement. The specific methods deployed depend on your business model, available data, budget, timeline, and customer base characteristics. Some methods may require additional investment or extended timelines.
During the call, we'll discuss the different research methods we'd deploy for your store.
The comprehensive list includes:
- Technical Analysis
- QA Smoke Test
- UX/UI Audit
- Data Tracking & Enrichment
- Review Mining
- Client Value Proposition Questionnaire
- Heatmap Analysis
- On-Site Polling
- Post-Purchase Survey
- Intra-Site Funnel Analysis
- Customer Canvas
Not every method suits every store. We'll explain which ones make strategic sense for your situation and why.
Real Results from Our CRO Strategy Calls
Case Study Disclaimer: The following case studies represent specific client outcomes achieved under particular market conditions and circumstances. These results are not typical and should not be interpreted as guarantees of similar performance. Individual results depend on numerous factors including but not limited to: traffic quality, existing conversion rates, market competitiveness, product-market fit, implementation consistency, and external market conditions. Your results may be significantly higher or lower.
Carnivore Snax: From Strategy Call to 11.7% ARPU Increase
During Carnivore Snax's strategy call, we identified their Metric on Fire: customers weren't purchasing sufficient quantity per order.
Research revealed that people didn't understand variety pack value propositions. They were treating it like a commodity when they should have been excited about sampling multiple flavors.
We restructured product pages around variety, added specific social proof, and simplified bundle selection.
Result: 11.7% increase in average revenue per user within 90 days.
Individual client result. Your specific performance will vary based on traffic patterns, market dynamics, and existing conversion baselines.
Frame My TV: Mobile Conversion Breakthrough
Frame My TV's strategy call uncovered significant mobile performance issues.
Desktop converted adequately. Mobile demonstrated systematic underperformance. Their Metric on Fire was mobile add-to-cart rate.
Customer interviews revealed exactly why: people couldn't effectively visualize the product on mobile, and the customization flow created unnecessary friction.
We rebuilt the mobile experience with enhanced imagery and simplified customization.
Result: 47.3% increase in mobile add-to-cart rate.
Individual client result. Your specific performance will vary based on traffic patterns, market dynamics, and existing conversion baselines.
Grubbly Farms: Subscription Scaling Success
Grubbly Farms sought higher subscription customer acquisition for their premium chicken feed.
Their Metric on Fire was subscription take rate. Customers valued the product but hesitated to commit without trial experience first.
We restructured the subscription offer to emphasize flexibility and added experience-specific testimonials.
Result: 27.9% increase in subscription take rate.
Individual client result. Your specific performance will vary based on traffic patterns, market dynamics, and existing conversion baselines.
FAQs About CRO Strategy Calls
What is included in a CRO consultation?
We'll examine your conversion funnel to identify your Metric on Fire-the point where visitors abandon at unusually high rates. We'll review your revenue, traffic, and transaction data to confirm you meet the $250K/month minimum threshold. You'll receive specific insights about where you're potentially losing revenue and what a 90-day roadmap focused on your biggest bottleneck might look like. Whether you engage our services or not, you'll have actionable information.
How long does a CRO strategy call take?
Plan for 45-60 minutes. That's adequate time to properly review your funnel, discuss your specific challenges, understand your business goals, and outline what our research-intensive approach would look like for your store. This is a substantive working session, not a rushed template presentation.
What do I need to prepare for my conversion optimization consultation?
Have access to your analytics-specifically revenue, traffic, and transaction numbers. Your current monthly revenue is essential since we work with brands at $250K/month minimum. If you can access your conversion funnel data (where people enter, where they abandon), that's helpful. Be prepared to discuss honestly where you think the problems exist. You understand your business better than we do at this preliminary stage.
Is there really no obligation after the CRO consultation?
Zero obligation. This is a genuine consultation, not a high-pressure sales presentation. We'll share honest assessment about whether CRO makes strategic sense for your business currently. If you're not at the revenue threshold or don't have adequate traffic, we'll communicate that directly. We're building long-term relationships, so we only engage with brands where we believe we can deliver meaningful ROI. If that's not your situation yet, we'll suggest what to focus on instead.
What happens after my CRO strategy call?
If we determine mutual fit, we'll create a custom proposal with a 90-day roadmap focused on your Metric on Fire. It'll detail our 80/20 approach (80% research using 11+ methods, 20% testing with minimum 3 tests per month). We'll provide conservative ROI estimates based on your metrics and explain how we target ROI positive performance within 90 days, with larger results typically compounding over 6-12 months. Then you decide whether to proceed. No pressure. No manufactured urgency.
What kind of businesses do you typically work with?
We work primarily with established Shopify and ecommerce brands generating $250K+ monthly revenue. Our commitment to 3+ tests per month positions clients in the top quartile of testing velocity.
How do you determine pricing?
Our specific pricing reflects your revenue level, traffic volume, transaction count, and funnel complexity. We provide detailed pricing in the custom proposal following your strategy call.
Ready to Find Your Metric on Fire?
Schedule a CRO Conversion Audit and we'll show you exactly where your funnel demonstrates the most significant abandonment and what it would take to address it.
No obligation. No sales pressure. Honest insights about your conversion opportunities.
Schedule Your CRO Conversion Audit
What Happens Next:
- Select a convenient time
- We'll send a brief questionnaire about your store
- We examine your data together during the call
- You receive actionable insights
- If we determine mutual fit, we'll send a custom proposal
No games. No gimmicks. Substantive conversation about real opportunities.
Comprehensive Disclaimers
No Guarantees of Results
IMPORTANT: Past performance does not guarantee future results. While our client portfolio demonstrates average 5-7:1 ROI over 12-month periods, individual client results vary significantly and may be substantially higher or lower depending on numerous factors beyond our control.
Factors affecting individual results include but are not limited to:
- Current traffic volume and quality
- Existing conversion rate baselines
- Market conditions and competitive dynamics
- Product-market fit and pricing strategy
- Technical implementation capabilities
- Stakeholder responsiveness and decision-making speed
- External economic conditions
- Seasonal fluctuations
- Platform limitations
- Available optimization opportunity depth
Case Study Results Are Not Typical
The specific client results cited in this document (Carnivore Snax 11.7% ARPU increase, Frame My TV 47.3% mobile add-to-cart improvement, Grubbly Farms 27.9% subscription rate increase) represent individual implementations under specific circumstances.
These results are NOT typical and should NOT be considered representative of what you will achieve. These case studies are provided for illustrative purposes only to demonstrate the types of optimization strategies we employ and the range of possible outcomes.
Your specific results may be:
- Significantly lower than these examples
- Achieved over different timeframes
- Focused on different metrics
- Subject to different market conditions
Timeline and ROI Projections
All timeline projections (including "90-day ROI positive" targets) are goals based on historical averages, not guarantees. Actual timelines depend on:
- Technical implementation speed
- Stakeholder approval processes
- Traffic volume and statistical significance requirements
- Unforeseen technical challenges
- Market conditions
- Testing velocity
Some clients achieve ROI positive status faster than 90 days. Others require longer periods. Some clients may not achieve positive ROI within the initial engagement period.
Revenue Threshold Guidance
The $250,000/month revenue minimum is based on our experience with statistical validity requirements for A/B testing. This is guidance, not an absolute rule. Individual circumstances vary, and some businesses below this threshold may still benefit from conversion optimization depending on their specific traffic patterns and business models.
Conversely, some businesses exceeding this threshold may not be good candidates for CRO if they lack adequate transaction volume, have highly seasonal traffic, or face other structural constraints.
Preliminary Assessment Only
Information and recommendations provided during the strategy call represent preliminary assessment based on limited data review. Actual engagement scope, methodology, pricing, and projected outcomes will be detailed in a formal proposal following comprehensive analysis.
We reserve the right to:
- Decline engagements where we don't believe we can deliver meaningful ROI
- Modify recommendations based on deeper data analysis
- Adjust pricing based on discovered complexity
- Recommend alternative strategies if appropriate
No Professional Advice
The information provided during strategy calls and in this document does not constitute professional business, financial, legal, or tax advice. You should consult with qualified professionals regarding your specific business circumstances before making any business decisions.
Third-Party Sources
Industry statistics and benchmarks cited from third-party sources (VentureBeat, 99firms, DemandSage) are believed to be accurate as of the publication dates of those sources. We are not responsible for the accuracy, completeness, or reliability of third-party data. These statistics may become outdated and should be independently verified for critical business decisions.
Limitation of Liability
To the maximum extent permitted by law, our liability for any claims arising from the strategy call or information provided in this document is limited to the fees actually paid by you
We are not liable for:
- Lost profits or revenue
- Business interruption
- Lost business opportunities
- Indirect, consequential, or punitive damages
- Claims arising from your reliance on preliminary assessments
- Changes in market conditions affecting projected outcomes
Forward-Looking Statements
This document contains forward-looking statements regarding potential results, timelines, and ROI projections. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results may differ materially from those projected.
Consent and Agreement
By scheduling and participating in a CRO strategy call, you acknowledge that you have read, understood, and agree to these disclaimers. You understand that:
- The consultation provides preliminary assessment only
- Past client results do not guarantee your future results
- All projections are estimates that may not be achieved
- You are responsible for your own business decisions
- We may decline to work with you if we don't believe we can deliver value
Updates and Modifications
We reserve the right to modify these disclaimers at any time. The most current version will be available on our website. Continued participation in strategy calls after modifications constitutes acceptance of updated disclaimers.
Questions About These Disclaimers?
If you have questions about any of these disclaimers, please raise them during your strategy call or contact us before making any business decisions based on information in this document.
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